What a moment of truth is
It's every contact where the client forms an opinion of your business. They don't all weigh the same: these are the ones that decide most.
1. Before they arrive
- Your Google profile has current photos and the right opening hours
- Your website or Instagram says what you do and for whom
- It's clear how to book in under 2 clicks
- You reply to messages within 2 hours
4. Payment and goodbye · 5. Afterwards · How to use this checklist
