Practical case: a full brand review of a physiotherapy clinic

Illustrative case, built from situations that are common in clinics like this one.

The starting point

A neighbourhood physiotherapy clinic with 3 practitioners, good reviews and an uneven diary. Almost all patients come through referrals and it struggles to attract new ones.

An old logo, different on every network
A website with no prices and no clear way to book
Good reviews, but unanswered
A generic message: "your health comes first"

1. What it says today

We looked at the brand the way a new patient would in their first 5 minutes: Google, Instagram, the website and WhatsApp.

On Google it looks reliable (4.8 stars), but the photos are years old
On Instagram it's not clear what they treat or for whom
The website doesn't say what makes it different
WhatsApp is slow to reply and offers no way to book

2. What patients value

We read all their reviews. What comes up most isn't technique, it's care: "they explain everything", "you leave knowing what to do at home".

Clear explanations
Follow-up after the session
Punctuality

3. The new message

From "your health comes first" to a promise of its own: "You leave every session knowing what's wrong and what to do". Patients know what to expect and why to choose this clinic.

4. The moments of truth · 5. The numbers to track · 6. The 90-day plan · How to apply it to your business

Learn with Doodle · Practical casePractical case: a full brand review of a physiotherapy clinic