You work hard, but always with the same clients
Everything comes through referrals. You want new cases, and the kind you're interested in, without looking like an ad.
Personal advisoryBrand and strategy for lawyers, accounting firms and advisors
Your clients come to you worried: a divorce, immigration papers, their savings. Before calling you they need to feel they'll be at ease with you. We help your brand convey that calm from the very first contact.
Personal advisory
Do you see yourself in any of these?
You want to launch your own advisory service on the side
You have experience and a network. What's missing is a clear offer and an image that inspires trust.
You left a big firm to open your own
You know the law inside out. What's new is standing out without a big firm's name behind you.
Problems we see again and again
Your website sounds cold and technical
It talks about laws, not about what worries your client.
You don't stand out
To clients, every firm looks the same.
You get cases you don't want
Without clear positioning, you attract everything.
First contact raises doubts
Unclear fees and slow replies make them walk away.
You know law and numbers better than anyone. Building a business plan and a brand is a different craft: that's where we come in.
What your clients need to feel before they call you
They arrive with a problem that keeps them up at night and a fear of not understanding anything. We discover what puts them at ease: clear fees, a human touch, knowing what will happen next. And we turn it into a brand and an experience that make them feel supported.
- Peace of mind
- Clear fees
- Human touch
The Doodle method
Your path with Doodle
- 1Week 1
Consultation and analysis
We get to know your firm, your competitors and the clients you want.
- 2Week 2
Specialty and message
We define what you're known for and how to explain it without jargon.
- 3Weeks 3–4
A brand that conveys calm
An identity and tone that are serious and approachable at once.
- 4Week 5
A flawless first contact
How you reply, what you explain and when, so clients trust you.
- 5Week 6
A plan to attract clients
Channels, content and partnerships to land the cases you want.
Result
What you'll have at the end
- A clear specialty that sets you apart
- A brand that's serious and approachable
- Messaging that explains your service without jargon
- A first-contact process that builds trust
- A 6-month plan to attract the cases you want
Recommended plan
The best-fit plan: Strategic
It includes positioning, a full identity with tone of voice, your client experience map and a 6-month marketing plan.
Launch pricing · 10 spots in October and November 2026
Strategic
If your business already runs on referrals and you want to stand out and grow
$2,190one-time
Timeline · 5–6 weeks
- Everything in Essential, plus local market research
- Positioning and brand strategy
- Full identity with brand guidelines and tone of voice
- Customer experience map and improvements
- 6-month marketing plan with actions and channels
- 2 follow-up sessions
- 3 rounds of revisions
Launch pricing: 10 spots
FAQ
Questions about personal advisory
Still have questions? Doo answers right away.
Do you follow the ethics rules for lawyers?
Yes. We communicate without promising outcomes and with consent for any case. Before launching, check with your bar association.
I run a small accounting firm. Are you a fit?
Yes. We work with businesses of 1 to 10 people that want to stand out from the big players.
Can you help me explain my fees?
Yes. We work on presenting your services and pricing clearly, which is one of the things that reassures clients most.
Do you also do personal branding for lawyers?
Yes, with the personal or professional brand service, or within the Custom plan.
Book your free consultation
30 minutes to understand your business and show you where to start. No strings attached.
- A first read on your brand and your market
- Your biggest opportunity, clearly explained
- Limited spots every month